Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad

Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad

TBWA/G1
Paris promotes Nissan’s “self-healing paint,” a technology pioneered by
the automotive brand that makes the car essentially scratch-proof, with
this inventive iPad ad that appeared in The Economist.

The ad uses the natural side-swiping motion of tablet users to make its
point. When it appears amidst the pages of the magazine, swipes create
“scratches” on the body of the car, which then heal themselves.

For more on this story….

http://adage.com/article/creativity-pick-of-the-day/nissan-promotes-healing-paint-healing-ipad-ad/241364/

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