Nissan’s Latest Innovation Lets Consumers Interact With The Brand Like Never Before – Nissan Online Newsroom

Nissan’s Latest Innovation Lets Consumers Interact With The Brand Like Never Before

– Interactive Brand Experience Includes Test-Drives, Exclusive Incentives and Chance to Win Purchase –

MONTREAL, QC. – For the first time in Canada,
multiple automotive dealerships are coming together to create a fully
interactive brand experience in a one-time only location. On Thursday,
July 18th, the area around Montreal’s Olympic Stadium will be
transformed into the “My Nissan My Choice Sales Event,” providing
consumers with four days of pressure-free VIP access to Nissan’s
line-up, product experts and exclusive purchase incentives and

Consumers can learn about and put the all-new, recently launched 2014
Nissan Versa Note up against the Altima, Sentra, Rogue, Pathfinder and
other cars in the Nissan line-up to see exactly which vehicle is right
for them. Consumers can even test-drive the world’s top-selling,
all-electric car, the Nissan LEAF and see the infamous Nissan GT-R
(display only).

Upon arrival and registration at the 100,000 square foot event,
participants will have a chance to “Spin to Win” a brand new vehicle,
providing everyone with one of three prizes – $1,000 towards a purchase,
$3,000 towards a purchase or the grand prize of $30,000 towards a
purchase. These exclusive incentives will be stacked on Nissan’s current
offers and can then be immediately applied toward a new Nissan vehicle
onsite or at any Nissan dealership within 72 hours of registration.

“At Nissan, our passion for innovation is more than just providing
our customers with an exciting new vehicle line-up – it includes finding
solutions that fit all aspects of their busy lives,” said Christian
Meunier, President, Nissan Canada. “This innovative brand experience is
the first of its kind in Canada and we’re proud to run this premiere
event in Quebec to give residents a chance to drive all-new cars like
the exciting new Versa Note or the 100% electric Nissan LEAF. For those
who see something they like, the special incentives stacked on our
current great offers will make it a perfect time to drive a Nissan.” 

With a set-up likely not seen before, customers can browse the entire
Nissan line-up, learn more about the cars and see exactly how Nissan
vehicles fit their lifestyles. For some, the class-exclusive technology
of the all-new Nissan Versa Note or class-leading fuel economy of the
Nissan Sentra will be the right fit and for others, the rugged but
luxurious Nissan Pathfinder will give them the size and utility they
need for weekend getaways.

My Nissan My Choice Sales Event Details:
Location: Montreal’s Olympic Stadium
Address: 4141 Pierre-De Coubertin Avenue, Montreal, Quebec
Dates / Times:
Thursday, July 18 – Saturday, July 20: 10am – 8pm
Sunday, July 21: 10am – 5pm

* Final administration, transaction paperwork and vehicle delivery to take place at a Nissan dealership of their choice


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s